Estadísticas de efectividad en la estrategia de mailing, por sector


En cualquier gestión de negocio, siempre es conveniente compararse con el mercado. Saber los resultados que obtiene la competencia es imprescindible para lograr un mejoramiento continuo. Con ese afán, les presentamos las tasas de efectividad promedio en el envío de Mailing para generar oportunidades de negocio.
 

Industria Tasa Apertura       CTR (Click-Through Rate)
Agriculture and Food 24.71% 2.98%
Architecture 24.78% 2.90%
Arts and Artists 27.23% 2.85%
Beauty and Personal Care 18.48% 1.96%
Business and Finance 20.97% 2.73%
Computers and Electronics 20.87% 2.16%
Construction 22.10% 1.95%
Consulting 19.54% 2.26%
Creative Services / Agency 22.41% 2.61%
Daily Deals / E-coupons 15.22% 2.39%
E-commerce 16.75% 2.32%
Education and Training 22.00% 2.63%
Entertainment and Events 21.21% 2.33%
Gambling 18.75% 3.35%
Games 20.82% 3.33%
Government 26.33% 3.62%
Health and Fitness 21.93% 2.57%
Hobbies 28.46% 5.13%
Home and Garden 23.82% 3.47%
Insurance 21.56% 2.11%
Legal 22.49% 2.99%
Manufacturing 21.74% 2.33%
Marketing and Advertising 17.81% 1.92%
Media and Publishing 22.14% 4.70%
Medical, Dental, and Healthcare 22.43% 2.42%
Mobile 19.43% 2.10%
Music and Musicians 22.86% 2.84%
Non-Profit 24.98% 2.76%
Other 23.06% 2.81%
Pharmaceuticals 20.02% 2.51%
Photo and Video 25.36% 3.49%
Politics 22.23% 2.17%
Professional Services 20.89% 2.47%
Public Relations 20.12% 1.64%
Real Estate 20.84% 1.91%
Recruitment and Staffing 20.73% 2.18%
Religion 26.46% 3.11%
Restaurant 21.17% 1.25%
Restaurant and Venue 21.71% 1.33%
Retail 20.96% 2.50%
Social Networks and Online Communities 21.71% 3.33%
Software and Web App 20.95% 2.29%
Sports 25.41% 3.19%
Telecommunications 21.57% 2.43%
Travel and Transportation 20.69% 2.17%
Vitamin Supplements 17.26% 1.80%
 PROMEDIO 21.80% 2.78%

 
Si los números aquí mostrados le generan una disconformidad respecto a sus propios resultados, o, le generan una satisfacción pero al mismo tiempo un deseo de llegar más allá, estaremos más que gustosos en mostrarle las herramientas y estrategia que usamos en nuestros propios envíos, y que, modestamente hablando, superan con creces las cifras que aquí compartimos.

Alejandro Fontanet